Hey everyone -
A little over two weeks ago we launched The Keyword Crash Course membership community, and the response has been fantastic. As of this writing we have 444 people enrolled in the community, 1,318 posts in 310 different threads in the forums, and concrete plans for two solid new content webinars.
I just wanted to put up a post with a few program updates and some detail about this Thursday’s webinar on outsourcing.
First I want to mention how impressed we are with the caliber of people who have signed up for the program. Before we launched one of the things we debated most was whether to include a forum in the program, and it was a point of big debate for us. Why? Two main reasons:
- Forums can be the biggest time waste in the world. We’re dead set on seeing our members get results, and we’ve always been hesitant to create a potentially huge distraction that significantly delays the accomplishment of the individual members’ goals.
- The quality of answers given in open internet marketing forums is usually….well…suspect. You usually see a lot of blind leading the blind, pointless debate among theorists, etc.
We were leaning heavily away from having a forum, that is until our buddy Jesse of YouNeedaBudget.com (where he provides personal budgeting software) got in on the conversation. I told him Court and I probably weren’t going to offer a forum, and Jesse said “Listen, I’ve been running my business now for over four years, and I can point to a couple of major events that took it to a completely different level. One of those events was the launch of the YNAB forums [an active community of his users]. If you guys don’t give your members a forum, two things are going to happen. One, your members won’t do nearly as well working on their own than if they have a community to lean on. In fact, most of them will fail without some kind of support structure. Which leads to the second point – if your members fail your site will fail.”
With that advice ringing in my ears I went to Court and said “We have to give them a forum. The benefits to the members outweigh the risks, and we’re just going to have to carefully manage the forum culture so people have a great experience in there.” Court agreed, and we nervously told our developer to integrate a forum into the membership area.
I tell that story because I want you to realize how hesitant we were, and how our fears evaporated within a few hours of launching the site. The morning after launch, Court caught me on instant messenger and started rattling off names of members…”Hey do you know Dave O? Do you know Arno? Have you seen how much Lissie has been posting in the forums? Man…we have some really smart people in those forums. This thing is going to be awesome.”
So consider this a public thank you to all of you who have joined the program, and especially to those who have taken the time to share their knowledge and experience in the forums. It’s quickly becoming an amazing resource. We’re working every day to on ways to make the members’ area more useful.
Speaking of making the program more useful…here are a few things we have coming up:
Thursday, April 23 at 6:00pm MDT we’re hosting our next webinar. When I announced the session a couple of weeks ago I said it was going to be on the subject of outsourcing, and that’s still mostly true. However I’ve been thinking about how to give people maximum benefit in the session and I’ve decided we need to go a little deeper than outsourcing. Here’s what I mean…
Success with your niche sites (and any business) is mostly about the intelligent allocation of your scarce resources – time and money. So, yes, we need to talk about how to wisely leverage money to save time through outsourcing. But that’s not the whole story. We also need to talk about how to plan a site start to finish – including how much time and money that site is going to cost before it’s ready to earn. Every step in the process involves a decision about whether to spend time or money, and you need to have a guiding set of principles to help you make those decisions consistently and intelligently.
We have two sections planned for Thursday night:
- We’ll be talking about the nuts and bolts of planning an entire niche site from a business planning perspective, breaking down the cost (time and/or money) start to finish. We’ll also be providing you with a planning and task management tool.
- We’ll be doing a full case study where we talk about what outsourcing decisions we’d make given different dollar budgets and time budgets to complete a site. This is where we’ll get into how to spend your outsourcing dollars wisely at each stage of site development, how to intelligently reinvest your profits, and how to approach your business when you really can’t spare a single dollar to get help from outsourcers.
Members, watch the members’ area and your inboxes for webinar registration information.
We’re excited to announce The Keyword Crash Course Earners Club. Two of the central elements of all goal achievement are motivation and accountability. We want to provide you with both. Starting early next week (barring any programming delays), Premium members of the Crash Course will be able to go into their forum profile and place yourselves in different earnings clubs. These are the clubs we have planned at the moment:
- N club (for new online marketers)
- $100 Club
- $200 Club
- $300 Club
- $400 Club
- $500 Club
- $1,000 Club
- $2,500 Club
- $5,000 Club
Each level carries an associated badge, and your badge will be displayed in two places: on your forum profile page and next to your name in your forum posts. We’ll also provide you with some code so you can display your Earners Club badge on your blog or website if that’s something you’d like to do.
Every time you see your badge (whether you’re in the N club or the $2,500 club), we hope you’ll feel a spark of motivation to knock off that next level. We want you to be accountable to the entire community (because we all tend to perform better when we’re accountable to other people instead of ourselves) to achieve your goals, increase your income, and earn those badges. And yes, of course we all know it’s not about the dumb little badge – it’s about the accomplishment the badge represents. We’re excited to have the chance to publicly congratulate you every time you achieve a new club level.
One more thing about the Earners Club – we’re committed to the integrity of the system, so you’re going to have to prove you’ve earned each level before it will be displayed to the community. We’ve programmed our system to let you choose any level you want, but your club level status will show as “pending” until you submit some proof of earnings. We want everyone who sees your badge to know you earned it, and we verified it. We’ve programmed in a handy little upload feature on the forum profile pages where you can send us screenshots of your Adsense, affiliate, or product sales information so we can certify that your earnings are the real deal. Of course all proof will be completely confidential and never publicized in any way (beyond the badges).
We’re ALSO excited to announce weekly Open Call-in Sessions for Premium members. I’m loving the fact that we now have over 400 people in the community, but I’m worried that as the community grows Court and I will become disconnected. To try to stay in touch with your questions, needs, and feedback I’ve decided to open up the phone lines for a few hours each week and give Premium members the opportunity to call in. I’ll provide a phone number and Skype contact information in the members’ area. The Open Call-in schedule (for the time being) will be Tuesdays and Wednesdays from 10:30am to 12 noon, Mountain Time. That’s 12:30pm to 2pm Eastern Time, and 5:30pm to 7pm for many of the folks in Europe.
These calls will involve some real “quid pro quo”….I”ll answer any question you have about your sites and in return I’ll be taking the opportunity to ask you a few questions about what you’re liking, hating, and missing in the program. I’ll try to make sure calls last less than 10 to 15 minutes so I can maximize the number of people I talk to each week.
And that’s about it for now. We’re working every day to make this site a premium internet marketing resource; thank you for helping us get there!
- Mark
