How to Make Every Day a Big Blogging Win

July 31st, 2012  |  by Mark  |  Published in Productivity  |  No Comments

If you can answer all three of these questions in the affirmative, I guarantee you’ll feel like a blogging stud day in and day out:

1. Did I add content to my blog?

Blogging is the business of content production. Don’t kid yourself into

thinking it’s anything else. If you’re a blogger, your ability to succeed depends 100% on a) learning to produce a certain type and quality of content, and b) getting yourself to produce tons of it.

Don’t bother with a quantity/quality debate, because the fact is you have to produce a large quantity of high quality content if you want to succeed in blogging.

The good news is you are capable of high quantity/quality content production. It’s just a matter of repetition. When it comes to writing, I don’t know if practice makes “perfect.” But I know that practice makes you better and faster. And that’s all you need.

Keep this excellent quote in mind as you work to become a better, faster writer:

“That which we persist in doing becomes easier, not that the task itself has become easier, but that our ability to perform it has improved.” – Ralph Waldo Emerson

The beauty of our method is that it ensures that every piece of content you create has lasting, residual benefit. This is true for one of two reasons.

Either:

1. The content matches what searchers are looking for, allowing the search engines to send you traffic for days, weeks, months, and years to come,

Or…

2. The content makes your blog/website more “sticky,” helping visitors view you as an expert and spend more time on your site.

In fact, a good percentage of the content you produce can and will meet both of those criteria once you really nail down the method.

Producing lots of good content is hard work. It’s the work that separates those who succeed from those who

quit and say “it didn’t work for me.”

You can do it. Take it one piece of content at a time, and trust me, it gets easier.

2. Did I promote my content?

No matter how much I wish it worked, “If you build it, they will come” is still not a winning method for making money as a blogger. Just like the greatest brands in the world have to advertise, you need to get out there and promote your content.

You should never think of a piece of content as “finished” just because you published it on your site.

Your content isn’t finished until you’ve published and promoted it.

Whether it’s guest posting on other sites (our favorite ,for obvious reasons), sharing on Google+, tweeting, or linking to your content from Facebook, you have to give people a chance to see it so they, in turn, can mention it to others.

Give every piece of content you produce a chance to win by properly promoting it.

3. Am I prepared to make tomorrow a win?

When I fail to consistently produce and promote content, 99% of the time it’s because of the same excuse:

“I don’t know what to write about today.”

Or the close cousin of that excuse:

“I have a good topic for a post, but I haven’t researched and outlined it.”

I feel lame when I make those excuses because they’re way too easy to remedy.

Here’s how:

  1. Maintain a big keyword list you can always tap

    for post ideas.

  2. Develop the habit of turning keywords into post titles, and outlining (or “mind-mapping”) posts to match those titles.
  3. Acknowledge the fact that you don’t already know everything you need to know in order to produce top-tier posts. Maintain a steady schedule of research (interviews and reading) about your subject, as well as experimentation (living your subject).

If you keep a bank of keywords, post titles, and outlines, the content will flow.

Summing Up

A day in the life of the high-achieving blogger looks like this:

  1. Grabs a post title and outline from his/her bank of ideas.
  2. Rattles off a solid post.
  3. Promotes that post in a few different places (guest posts, social shares).
  4. Replenishes the keyword/post title/outline bank with new ideas and material.
  5. High fives everyone in reach, proclaiming “I totally crushed my blog today.” (To which everyone in reach replies “You are so weird.”)

Here Comes the Super Pro Tip…

Get all of those things before you leave for work in the morning, or before your kids get out of bed, or whatever your primary daily responsibility is.

Easy? No way. But let me tell you – if you get all those tasks done before you head into work in the morning, you will literally float into work. Your feet will be three inches off the ground all day, and your co-workers and boss will be like, “Hey, check it out – David Blaine’s in the office.”

….And the Big Fat Reality Check

A tiny percentage of people will ever complete all these tasks, five days per week. I don’t mind saying I’ve never done it.

Am I cutting the legs off the advice by admitting that? No way.

The fact is all of these tasks have to be completed (and repeated) if you’re going to succeed. There’s no getting around it.

I’ve called it a daily plan for success, but the truth is if you got all these things done weekly you’d still be in the top 1% of content producers.

So call it a daily plan or a weekly plan. Or a “twice a week” plan. The point is to get into a rhythm with the right tasks, and win.

They’re right, you know. We online content producers are an extremely odd bunch. And thank goodness.

Does Your Website Need An Ebook?

February 10th, 2012  |  by Lorecee  |  Published in Monetization  |  1 Comment

By John Pickett
TKA Contributing Author

There are few things more frustrating to us internet marketers than a website that refuses to grow. You probably know the feeling. You have a website with a lot of potential – decent traffic, su

bstantial earnings, a niche with room for growth – but for some reason, you just can’t seem to increase the money that you’re making from the site.

A couple of years ago, I was in that same boat. My wife and I ran a recipe site that was totally stuck. We had decent traffic (about 1,000 hits/day) and we were making about $500/month from Adsense. As pleased as we were with our success, we were also a bit frustrated. We had had those same traffic and earnings numbers for about 6 months, despite trying several different ideas and methods to increase them.

After beating our heads against the wall for several months, trying to sell a couple of affiliate products, we finally decided to write our own ebook. We released it several months later, and that changed everything. We saw an increase in earnings from $500/month to over $10,000/month. We became recognized as one of the top experts in our niche, and on top of that, we now have a much more stable business that is not completely dependent on Google.

The Benefits of Selling An Ebook

Why would you take the time and effort to write an ebook for your site when you can just throw Adsense on there in 5 minutes? I think there are 4 main benefits.

1) Get Customers – If you have a website that generates money in some fashion and don’t know who your customers are, you do not have a business. Customers are the driving force and the lifeblood of any business. If someone else (Google, Amazon, etc.) controls the people that make you money, that’s a risky position to be in. Selling your own product gives you a lot more control over your IM business.

2) Reduce Dependence on Google – I don’t dislike Google by any means, but I can’t exactly say that I trust them either. Having any significant portion of my income be dependent on Google (whether through Adsense, search traffic, or something else) gives me a slight case of the heebie-jeebies. Selling your own product to your own customers means that algorithm changes, Panda updates, and Adsense TOS changes will have less effect on your income.

3) Find Affiliates – We’ve all probably been an affiliate for someone else’s product at some point – whether it’s Amazon, something you found on Clickbank, or another product entirely. You can make decent money selling someone else’s product, but the real money is in having your own affiliates. Let me tell you, there is nothing more awesome than having a small army of affiliates who all want to sell as many of your products as possible.

4) Increase Earnings – Last, but definitely not least, selling your own product will almost certainly make you more money than Adsense.

Let’s look at some hypothetical numbers:

Your website:

  • 1,000 hits/day
  • 5% CTR on Adsense
  • $1 average per click

On Adsense alone, this would make you $50/day.

Same website, except now you’re selling an ebook for $20 (which is the absolute lowest I would ever sell an ebook for):

  • 1,000 hits/day
  • 1% sales rate
  • $20 per sale

Selling your own product would make you $200/day.

Obviously these numbers can change from niche to niche, but they’re pretty typical across the board. In fact, the 1% sales rate is
probably a bit low. But as you can see, even with generous numbers, selling your own product will most likely make you significantly more money.

Despite the benefits of selling your own product, I don’t want to suggest that everyone drop whatever they are doing and go write an
ebook for their site. Not every person is at a point where they should focus on an ebook, and not every website or niche out there is suitable for one either. Let’s look at what you should know before you start writing an ebook.

Is Your Niche Suitable?

People often think that only information niches are suitable for ebooks. While this is partly true – information niches are definitely
great for ebooks – product niches often work very well for info products too. The question you need to ask yourself is this: “Will the
information on my website completely answer my readers’ questions, or will they still want some additional help?”

Or to rephrase that, “Is there some sort of value that I can offer my readers beyond the short articles or product descriptions on my
website?”

Chances are very good that a 400-word article isn’t going to completely answer your readers’ questions. Chances are very good, if they are really interested in your topic, that they are going to want more information. Let’s look at some examples.

Information Niche:

Let’s say you have an article on your website about how you lost 20 pounds. You only have 400 words to talk about the subject, so you mainly focus on the food that you ate. What are some questions that your readers might have even after reading your article?

  • What foods did you avoid?
  • How hard was it to stay on the diet?
  • Did you ever break down and cheat?
  • How long did it take to see results?
  • Were the meals you ate difficult to cook?
  • Were the ingredients expensive?
  • Did you count calories?
  • Did you do any exercise on the diet?

And that’s just off the top of my head. I could come up with 20 or 30 more with a few minutes to think about it.

Product Niche:

So now let’s say that you have website where you sell a product – in this case, digital cameras. What questions will people have before, during, and after the buying process?

  • What sort of camera should I buy?
  • What camera is the best for sports photos (kids, landscapes, up-close
  • details, video, etc.)?
  • What’s the best all-around camera I can get for $500?
  • What do all of these buttons and knobs on my camera do? (This could be
  • an entire book by itself!)
  • How do I take better photos of sports, kids, landscapes, etc?
  • I took a picture of X and had this problem. How do I fix that?

And on and on. The better you know your niche, the more questions you’ll be able to come up with. But as you can see there is a need for expert guidance and help in just about any niche. Which brings me to my next point.

Can You Become An Expert In Your Niche?

In order to help people solve the problems and answer the questions they have about your topic, you are going to have to become an expert. Readers don’t like to think they are wasting their time. They only want to give their attention to people they think can genuinely help them with their problems, questions, and issues.

The good news is that experts are made, not born. Jillian Michaels is pretty well known in the health and fitness niche, and most people would consider her to be an expert on losing weight and getting in shape. But was she born in a spandex jumpsuit doing aerobics with her own little baby dumbbells? Of course not. Over the course of her career, she learned as much as she could about fitness, and then she put it into practice.

If you want to turn your website into a business, you need to become an expert in your niche. Here are three crucial elements of being an expert.

1) Enjoy what you do. If you picked the niche for your website simply because there were a lot of juicy looking keywords, and now you can’t possibly bear to write another article about acetylene torches, conservatory blinds, or acai berry juice, you need to find a new niche.

Here’s the thing. Your readers are intuitive, and they can

tell if you don’t like your topic. If you don’t like your topic, they’ll wonder, why did you start a website about it? And more to the point, if you don’t like your topic, how are you ever going to become an expert on it?

Besides, who wants to run a business that they hate? Not me.

2) Personal experience is key. You cannot research your topic online and be done with it. People can spot that sort of fakery a mile away. You absolutely must try out your topic personally.

If you run a personal finance site, you have to actually pay off your debt, stick to a budget, or invest some of your money in an IRA. If
you run a health and fitness site, you need to actually lose weight, gain muscle, eat a healthy diet, or workout every day. If you can’t or won’t commit to doing the things you’re writing about, you need to find a new niche.

This doesn’t mean that you have to have accomplished everything that you write about. If you want to write about getting out of debt, that doesn’t mean that you have to be debt-free. But it does mean that you have to be actively paying off your debt, sticking to a budget, and trying out different strategies to see what actually works.

3) Never stop learning. Years ago I was in financial sales, and I had the great privilege of working with some people who were world-class experts at selling. One of the common traits that I noticed in just about all of them was their attitude toward learning new things. These people had been in sales for years, and could sell ice to Eskimos, but they never thought they knew it all. They were always trying to learn new things, try out new ideas, and find new ways to sell better.

You need to have the same attitude towards your niche. You’re never going to know everything (and that doesn’t need to be your goal), but don’t ever stop learning. There is always something more you can learn to help your readers.

Is Your Website Suitable?

Now that you have a better idea of whether your niche is suitable for an ebook (and, to look at it another way, whether you are suitable for your niche), let’s talk about the two most important things that you to accomplish with your website.

1) Authenticity. First, and most important, you have to speak with a consistent and coherent voice. In other words, you need to be authentic. If you have a content-farm type website, with tons of mediocre and conflicting content, you are going to have a hard time
appearing authentic to your readers. If you are trying to present yourself as an expert but are doing all of your research online, your
readers are going to figure this out.

I used to be an avid reader of Steve Pavlina’s blog. If you’re not familiar with him he is a personal development blogger, and he has
made some pretty incredible claims over the years, including graduating from college in only 3 semesters, adapting to a polyphasic
sleep schedule, and making over $40,000 per month from his blog. While I might question the wisdom of some of his choices, I never once thought for a second that he was lying about anything that he claimed.

Why not? Because everything that he wrote had the ring of authenticity to it. Your readers are going to be intuitive as well. Don’t make claims that aren’t true, don’t make yourself out to be something that you’re not, and if you say you’re going to do something, make sure to do it. It’s that simple.

2) Quality content. At the risk of sounding like one of the blogging gurus, let me say that the content you’re putting on your website has to be high quality. Let’s not kid around. You know whether the content you’re producing is good enough to actually help people, or whether you’re just throwing it up to get some Adsense clicks.

Think about it this way: Is the article you’re about to publish good enough to get some organic links from other writers in your niche? If not, go back and do it over.

What’s the bottom line here? If I were going to boil everything that I’ve just said down to one key point, it would be this: Everything
about your website (the design, the content, the niche, even your photo and About page) needs to make people trust you.

That’s what it comes down to. If you’re going to turn your website into a business, people need to trust that you can actually help them lose weight, get out of debt, take better photographs, train for a marathon, etc. First they are going to trust you with their time by reading your content. Then they might trust you with their email address. Then maybe they’ll trust you with their money – which, I have to say, is a pretty awesome feeling.

So that’s where you need to start if you think your website might benefit from an ebook. In my next column, I’ll talk more about when to write an ebook and how to get started.

——————————

If you would like to learn more about how to turn a website into a profitable, sustainable business, visit John and Mary Frances Pickett at www.theebookebook.com. John is currently writing The Ebook Ebook which will teach you how to build an audience, create a fantastic product (like an ebook, for instance), sell it successfully, and run your business without having to spend all of your time on it. Until The Ebook Ebook is complete, John will be blogging about these same topics on his site. You can sign up for his email list and get all of his updates sent to you for free.

Using Autocomplete to harvest Keyword Phrases

February 6th, 2012  |  by Mark  |  Published in Keyword Research  |  1 Comment

By Anthony Raymond, KeywordResearcher.org

As many of you know, I am far from being an apt Internet Marketer. My forte is actually software design. So, while this post won’t make

you rich, you may get a little bit of knowledge about how to utilize some of the latest and greatest keyword tools to hit the market.

What is “Google Autocomplete?”

Go ahead and follow this link for Google’s official description of their Autocomplete function. But, you’re probably already quite familiar with it. You notice its output as you casually type letters into the Google search box. While you do so, a fairly complicated process is working behind the scenes. For each letter you type, requests are being exchanged between your desktop and a Google server. The incoming packet of information contains an array of keywords which reflect Google’s attempt to “guess” what search phrase you are about to type next.

So why is “Autocomplete” useful to us?

The data returned via Google Autocomplete is extremely useful for several reasons.

  • First, the returned keywords are often narrowly descriptive of the exact expression that you are currently typing. Meaning you are able to get a flurry of related keywords that are all highly congruous with your seed keyword phrase. Hence, achieving a resultant keyword set that is exceptionally focused. Yielding such an “on-target” result via other means (like the free Google Keyword Tool) is often problematic and privy to “word noise.”
  • Second, the Google Autocomplete database is much bigger than the Google Keyword Tool database. Hence, allowing for the harvesting of a more expansive keyword set.
  • Third, the algorithm by which the Autocomplete tool attempts to determine which keywords you seek, is quite different than the one employed by the Google Keyword Tool. The Keyword Tool is great. But the method by which it renders suggestions is often much more strident than that of Google Autocomplete. This is perhaps because the GKT was not really invented for organic search marketers, but rather for PPC marketers. So one’s attempt to garner Long Tail keywords via the old tool is often a bit tricky.
  • Fourth, when we use Autocomplete, we are able to take advantage of Google’s sophisticated indexing technology–and harvest thousands of keywords in seconds. If you were to perform a similar process on a keyword set that resided on your own hard drive, for example, the same task would take a much longer amount of time. Used properly, the Autocomplete method is faster than virtually any keyword acquisition method out there.

What is “Autocomplete Scraping?”

In light of the above-mentioned reasons, it is in our interest to familiarize ourselves with the methods by which we may extract as many keywords out of Autocomplete as possible.

And that is where an Autocomplete Scraper comes in.

A “scraper” is simply a program that pretends it’s a person — typing keywords into the Google search box in a rapid fashion. And, saving the resultant keyword phrases in a text file or database.

When this process is done right, it becomes possible for the user to harvest thousands of rich keyword phrases in minutes.

There are hundreds of Autocomplete scrapers out there.

Simply surf on over to Soovle.com and type the keyword “dog training” to get an idea of how many scrapers there are in the world.

Many programs and websites feature similar functions. And, if this were your typical IM blog, then I might just list a few of them here, and head out for lunch.

But this is The Keyword Academy, so chances are; you’re looking for a post with a bit more depth to it.

And that is where the now infamous “Wild Card Scraping” technique comes in.

What is “Wild Card Scraping?”

As far as I know, there are only two software applications in the world that do “Wild Card Scraping.”

So, if you’re looking for this sort of Autocomplete scraping, you’ve come to the right place.

To understand what Wild Card Scraping is, you might want to start off by watching the first half of my YouTube video here.

But if you’d like to try it yourself, go to Google and type in a “question” phrase like:

Is X safe for children?

Then, delete the X and start typing various letters like A, B, C, etc. You’ll notice that Google’s drop-down box is populated with various “suggestions” as you type. This is important. Because there is gold in this little white box.

Google’s suggestions are reflective of the keyword phrase that you just typed in.

Everyone knows that.

But the important part is this:

The suggestions are also reflective of the “wild card” letter. (i.e. the text at the position around which the keyword phrase is currently “pivoting.”)

This is the novel little insight that makes Wild Card Scraping so valuable. Specifically, it allows you to ask Google to “fill in the blank” of any partial keyword phrase that you request.

Notice, in the above example, we can use our Wild Card (our asterisk *), and craft the following expression:

Is * safe for children?

Then, after a mere 10 seconds of scraping, we get a list like this:

  • is acetaminophen safe for children
  • is activia yogurt safe for children
  • is acyclovir safe for children
  • is adderall safe for children
  • is advil safe for children
  • is albuterol safe for children
  • is aloe vera juice safe for children
  • is ambien safe for children
  • is an electric blanket safe for children
  • is apple cider vinegar safe for children
  • is apple juice safe for children
  • is aspartame safe for children
  • is aspirin safe for children
  • is azithromycin safe for children
  • is b12 safe for children
  • is baby aspirin safe for children
  • is benadryl safe for children
  • is benadryl safe for children under 6
  • is biotin safe for children
  • is bitter apple safe for children
  • is bonine safe for children
  • is borax safe for children
  • is boric acid safe for children
  • is buffered aspirin safe for children
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  • is stevia safe for children
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  • is the flu jab safe for children
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If you were in the “child care” niche, this could be quite a valuable list. And, it would be very difficult to harvest keywords like this without the above-mentioned technology.

Maintaining a “Scraper Swipe File” for your niche

In copywriting, a Swipe File is a collection of “tried and true” advertising sales letters. Copywriters keep these on hand because it is much easier to start a new project when you have an existing template of an already-successful project.

When you do asterisk-based scraping, you might find yourself in the same pickle. As it is easy to forget which keyword phrases will result in a nice stream of moneyed keywords. Hence, in each niche that you happen to be in, you’d probably want to maintain a little Swipe File–a text file in which you make a note about the phrases that are working for you.

Long before the invention of my tool “Keyword Researcher,” the good folks over at The Pond created a thread in which they listed several “keyword arrangements” that produced valuable organic search traffic.

A while back, I combined their ideas with my own Swipe File, and put the text into “asterisk-friendly” syntax. The Keyword Researcher software now features a derivative of this list in the application itself. But to get you started making your own Swipe File, you might consider using the below list of ideas. (Simply replace the word “camera(s)” with the product or service that your own website features.)

Swipe File Ideas

Questions

  • Where to buy * cameras
  • Does a camera *
  • Do cameras *
  • Why do cameras *
  • Is * camera
  • Are cameras *
  • Are * for cameras
  • Where * camera
  • What * my camera
  • Who sells * cameras

The preposition “for”

  • * for a camera
  • Cameras for *
  • Camera * for

How

  • How do I get camera *
  • How * my cameras
  • How does a camera *
  • How * a camera
  • How * on my camera

The Best

  • Best * camera
  • Top camera *
  • Top 10 camera *

Regions

  • Where to buy * cameras
  • Camera store in *
  • san diego camera *

Buy Words

  • Buy camera * online
  • Buy * cameras
  • * cameras to buy
  • Buy camera *
  • Buy * cameras

Time

  • 2011 camera *
  • 2012 camera *
  • camera * 2012
  • best * camera 2012
  • vintage camera *

Product Comparisons and Reviews

  • Compare camera *
  • Compare prices for *
  • Best camera reviews of *
  • Is Nikon better than *
  • Compare Nikon and *
  • best priced camera for *
  • Nikon * Canon
  • * camera reviews
  • camera * compare prices
  • Price compare * cameras
  • Price comparisons * for cameras
  • Price comparisons of * camera

Coupons and Promotional Codes

  • * cameras for sale
  • Best price for * cameras
  • cheapest camera *
  • Bargain * cameras
  • Deals for * cameras
  • camera * coupon
  • discount camera * code
  • camera * promo code
  • Best * cameras
  • cheap camera *
  • buy camera * cheap
  • The cheapest camera * online
  • * camera sale

Deal-seekers and Shoppers

  • low cost camera *
  • low price camera *
  • Who sells camera * cheap
  • Who sells camera * the cheapest
  • Discount camera *
  • Discounted camera *
  • Camera * for sale
  • camera * for sale online
  • Cheap camera * online
  • cheapest camera * online
  • * camera Best price
  • Affordable camera *
  • Get cheap camera *
  • cheapest * camera

Shoppers with Monetary Restraints

  • camera * under 100
  • camera * under 500
  • camera * under 1000
  • cameras for under *
  • best camera under *
  • cheapest camera under *

People Looking for Online Merchants

  • camera * online
  • Online * camera
  • camera * Amazon

Get Started Scraping

Hopefully, that’s enough to get you started.

But we’ve only scratched the surface of scraper-based keyword research. There are several other methods to toy with. Lately, my personal favorite being the harvesting of novel keywords from the Google Related Searches page (which was the most recent addition to Keyword Researcher).

Another recent favorite: Using Wild Card Scraping with the GoDaddy Bulk Domain Name Checker, to find available domain names. Which is all covered in this YouTube video here.

And then there’s “deep scraping.” Which involves placing two characters where the asterisk resides (instead of one). Hence having the effect of crafting keyword phrases in the form of:

  • Is aa safe for Children?
  • Is ab safe for Children?
  • Is ac safe for Children?
  • … (all the way up to) …
  • Is zx safe for Children?
  • Is zy safe for Children?
  • Is zz safe for Children?

When used correctly, and for very active keyword phrases, this method can quadruple the number of keywords you get. And, as far as I know, Keyword Researcher is the only tool that does it.

Now What?

Current Keyword Academy members can head over to Niche Refinery and start plugging the above-discussed expressions into the Suggest tool. Once you get a feel for Wild Card keyword searching, you’ll probably wonder how you ever lived without it!

If you’re just getting started in Internet Marketing, you should be able to find more than enough keywords to keep you busy. But if you need even more, you may consider upgrading to my tool–Keyword Researcher. Below is a special TKA coupon to save you a few bucks. If you’re not sure, just download the free trial and see if you like it.

TKA Coupon: Click Here to receive $8 dollars off of Keyword Researcher

(Note that version 4 is due out soon! And, will feature Bing Scraping! Along with a few other surprises.)

If you have any questions contact me here!

Thanks for reading!

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