I know I’ve seen sites like this but I don’t remember the url
So instead I will explain

Imagine a site like creditcards.com, hundreds of static pages with various offers only where you might click “apply now” it would not take you away to a Pay-Per-Lead/CPA/Affiliate link application, but instead would take you to an opt in owned BY that site owner. That would automatically respond “things you need to know before you apply” ebook download link, and also a “credit card application guide” which has some sort of table and in it it links to the different offers, and if they dn’t want to download it, they can view it online (potential for linkbait).

Now you not only make commission on the front end, but if the buyer changes their mind, they’ll probably refer to the ebook they downloaded, or the bookmark they saved of the page you sent them to which is the same as the ebook. You also build your list, build trust, and begin building a relationship with someone who you could potentially sell a “get out of credit card debt” ebook to (just an example of one of many directions you could go), plus you’ve given them different avenues to spread your ebook/webpage, and if you do this with several niches related to “finance” you can use your lists from one area to reccomend they check out your other sites, and use your list from one supersite, to grow another.

Now maybe a blog is going to be updated frequently and you can talk about current events to have more of a personal relationship with them, but couldn’t you do the same with timeless posts on your scheduled newsletter that gets sent to them regularly with an ever so rarely email posted to them regarding something current to maintain that personal touch?

Started several small niche sites to get into the groove, we’ll see where it takes me.

Looking forward to the challenges, and the design aspects alone intrigue me enough to keep me interested throughout the process…

Once you’ve got a few main pages up, it’s up to you to decide if you want it to be a Blog (by continually posting) or whether you just add a new page now and then and leave it mostly static. Probably a happy medium would be the best answer.

Interesting discussion but I think the best approach here is to mix the two approaches and start as a blog, but change it into a supersite over time.

With the way I run my site, there’s basically no distinction between the two – every article is written to have long-term value, there are no dates, and I only update it a few times a month. In the future it might become mostly static, though I’ll probably keep comments enabled.

As internet marketers, I don’t think we should be trying to be the next Techcrunch – we should be focused on long-term value, search traffic, list-building and conversion either to our own products or to affiliate offers.

Blogs are actually great for this because it’s so easy to get search traffic. Interestingly, I noticed that even when I don’t update or write anything new for long stretches, my sales don’t fall at all – probably because 70% of traffic comes from search.

Later this year I’m planning to make things even more automated by introducing an autoresponder newsletter to drive traffic and conversions and give the illusion of frequent updates.

I know that’s an advanced topic, but I would love to read more of your thoughts on doing what I described above and morphing a blog into a supersite over time.