With 20 well-refined keyword groups, corresponding post titles, and some quick outlines to help you through the actual writing process, the heavy lifting is behind you.
Turning a quick outline into a live post on your website is simple – so don’t complicate it!
Here’s the process for turning outlines into posts:
- Open your outline on your desktop.
- Open a plain text editor like Text Edit (on your Mac), or Microsoft Notepad (on your PC).
- Turn each idea from your outline into three or four sentences that expand on and support the idea.
- Read through your post, making sure it benefits the searcher and offers some insight.
- Paste the post into your Wordpress site, format and “prettify it” (which will all be taught in the next section of the program), and hit the “Publish” button.
You’re finished!
Write Valuable Posts, But Fight Perfectionism
Listen well: your success with this method is NOT a question of perfecting each post – it’s a matter of publishing hundreds of posts, each of which covers a good keyword group.
I once heard a quote from someone who works at Disney Pixar (the animation studio that produced movies such as Toy Story and Cars):
“Pixar movies don’t get finished – they get released.”
You could tweak and fine-tune every piece of content you ever produce ‘till the cows come home. Don’t do it. Set a daily or weekly publishing quota for yourself and make it your top priority. If you feel a post is 60% or 70% of the way to “amazing,” but you’ve got a hard deadline (which you set for yourself) – publish the post and move on!
“Don’t I Need to Carefully Work Every Keyword Variation into My Post?”
New members tend to think they have to stuff most or all the keywords from their group into the post. I understand the sentiment – after all, if you want Google to send you traffic for a keyword, don’t you need to make sure that keyword appears somewhere in the text of your post?
Nope.
Let’s look at my most recent example – “how to start a business with no money.”
The associated keyword group has over 50 long tail variations in it, remember?
A couple of well-crafted sentences and/or paragraph headings in the post will make sure the keyword group is completely covered. For example:
“Starting up a new small business with no money is going to be tough, but not impossible” covers quite a few different variations in my group, such as:
- “starting a business with no money”
- “start business with no money”
- “start a business with no money”
- “start a new business with no money”
- “starting a small business with no money”
- “start a small business with no money”
So, yes – you should be aware of the different angles in your keyword group, and try to help them appear naturally in your content. But no – you don’t have to make every single variation appear in the post.
One of my better performing posts received visitors from 141 different keyword phrases in the last 30 days. 7 of the top 10 keywords DO NOT appear anywhere in the post. That’s proof you’ll be fine as long you write with the searcher (NOT the search engine) in mind.
Start Writing. And I Mean NOW.
This lesson is brief by design. Learning to publish your keyword posts quickly is a skill I could talk about all day long…or I could just tell you to sit down at the computer, put your hands on the keyboard, and not take them off until you’ve published a few articles.
As you string together a few days – followed by a few weeks – of steady publishing, you’ll find yourself faster and more confident.
IF YOU ARE PUBLISHING KEYWORD POSTS ON A REGULAR BASIS, YOU ARE SUCCEEDING. IF YOU ARE NOT PUBLISHING POSTS ON A REGULAR BASIS, YOU ARE NOT SUCCEEDING.
It is the simple. I didn’t say easy – I said simple.
That’s it! Turn a few of your quick outlines into ready-for-website posts, and meet me in the next section (where we’ll set up your first website – the permanent home of the posts you’re about to write).
See you in the next lesson!
Lesson Supplements:
Check out my post for the “start a business with no money” keyword group:
How to Start up Your Own Small Business with No Money – and Bad Credit
I have one question, with these keyword groups that we’re creating, can we create more than one post using the same group? as in use different sets of keywords to create the titles?
Please answer my question.
Thanks,
Hassan
No Doll, one post tittle covers one group
So what happened to pictures and video, Can people even read anymore? Tongue in cheek, but really? Am I jumping ahead? Wouldn’t video of diagrams or pictures spice up any content? I mean its so damn easy
I’m assuming that the 15 to 20 is so we can write 15 – 20 articles? What happens when we write 20 articles. Do we just let it sit? Oh and when does post runner come in. So far were talking about writing content for our blogs. I’m assuming after you write 20 articles and have your site up then you write 20,000 articles (creating 10,000 backlinks
for post runner to crush the competition 
I believe your video should be inspirational, in line with your blog, give information in addition to your blog. Distracting videos will distract and detracts and possibly will not earn you money. The reader has a problem you are solving. You are to keep that reader’s mind on that problem by presenting solutions and also Google adds. You distract, thay will be gone in a heartbeat.
So do we must paste the post on our wordpress site once we finish the post? or in this lesson we only need to get the posts done and on another lesson you tell us to paste them on our websites?
@Miquel – You probably won’t get a response to your question here in a timely fashion, though you most certainly will in the forums http://thekeywordacademy.com/coaching/forum/.
I guess I need to go back over the past lessons, I seem to remember something about wordpress, but don’t remember where or what it is. I’ve really been slowed down getting these keyword groups organized. would someone please point me in the right direction?
Thanks,
Jodie
Jodie,
Wordpress comes in the following lessons. You have to register a domain first a select a host. Which is also in the next lessons.