I got an interesting reader question a few days ago and thought that it would be a good one to answer publicly. Here it is:

Hi. I made {website removed} according to your videos, and then left it for three
months. Now it’s making $40.00 a month. I was skeptical at first. But now I want
to see what can happen with my keywords that had more potential. My problem is,
I just read your article about posting daily – I haven’t touched the {site topic removed} site in
5 months. I’m working on the {site 2 topic removed} site now. I don’t understand how I could
keep writing about {site topic removed}, or any keyword that is technically
promising, but personally uninteresting. So, is it possible that daily posting
may not be necessary for every niche site? or should I not even develop a site
if I don’t plan on posting a blog everyday? Also, you have said that some
students make many many blogs, how do they keep up with them if they are posting
everyday? I’m sorry for writing so much! But THANK YOU your site has been so
helpful and I think what you do is awesome.

This is a question that a LOT of people wonder about. A lot of the problem is my fault because I have talked openly and in private about multiple approaches to internet marketing.

One option for making money is by creating niche websites. You pick a small topic and dominate that topic. It sounds like that’s the approach that’s being used by this reader.

Another entirely different option for making money online is creating authority blogs. I’ve talked about this approach a lot on CourtneyTuttle.com and I assume that this reader read a post about this topic there (or saw my 2010 goals post where I said that I was going to post six days per week on The Keyword Academy). Keep in mind that this is an entirely different approach.

How Often Do We Update Niche Sites?

I personally only update niche sites as needed. If there’s a major industry change within a topic, it usually calls for an update. For example, if I had a niche site about ‘different types of laser eye surgery’, I would want to keep it up to date. That means that I would need to update the site if a different type of laser eye surgery came into the picture.

Another reason that I would update a niche site is if it starts to slide in the rankings. If you’re sitting at #1 and your site is topically up to date, there really isn’t a reason to do any updating, in my opinion.

How Often Do We Update Blogs?

This approach is entirely different and needs to be approached differently. If you’re running a traditional blog, you’re trying to develop a following and posting regularly will really help with that. In my opinion, traditional blogging is a lot more difficult than many of the other options for making money online. You have to be more fully developed in your skillset and personality traits to pull it off.

If you are sold on being a traditional blogger, the more you update, the more success you will have. Most of the big bloggers that I know post multiple times per day and often post more than five times per day. If that doesn’t appeal to you I would probably pick a different approach like building niche sites or building informational sites where you don’t try to create a traditional blog following.