The more I dig in mentally to the world of making money with the internet, the more I realize that there are a lot of different ways to go about it. When I first started making money online, I would create simple content sites that got 99% of their traffic on the homepage. For some reason I was living under the misconception that home pages could rank better than other pages. I now know that this isn’t true in fact I have quite a few post pages that bring more search traffic than their corresponding home pages.
Almost all of my sites make more at the post level than they do on the home pages and this is because I understand how to write posts that target keywords. This is a basic process that a lot of you probably already understand, but I wanted to cover it so that everyone would know that they aren’t missing anything.
Here’s a simple step-by-step of how to do this:
- Make sure that the keyword is used in the title of your post.
- Make sure that the keyword appears in the HTML title of the post page. This should happen automatically if you’re using WordPress or Blogger.
- Make sure that the keyword appears a few times within the text of the post itself. This should be fairly easy to do if you write posts that are large. I would recommend going with a post that’s at least 300 words and I prefer to make them a lot larger. Most of my post pages that rank are at least 500 words and many of them are over 1,000. I like to make sure that these pages are meaty and provide a lot of useful information.
- Use the keyword as a tag or label on the post. This helps you to get the keyword on the post page one more time and also creates an extra page within your site. The tag page not only covers the topic but links to the post that you’re targeting the keyword with.
A lot of you are probably wondering how many times you can use a keyword within a post and get away with it. There’s no simple answer to this because it depends on how long your post is. If you write a 2,000 word post it would be quite natural to use your keyword like 10 times. If you’re only writing posts that are 300 words, you could probably only use it twice.
The bottom line is that you don’t need to use your keyword 500 times to get ranked and based on what I’ve seen I can tell you that most people seem to overuse their keyword thinking that it’s the only way that they can get ranked. I honestly haven’t found this to be beneficial as rankings are influenced a lot more by the links pointing at a page than they are by the text on the page.
What most people are missing in this game is that in order to get a post page to rank, it has to be linked to. Most people understand this concept if they’re working on their home page and simply don’t realize that with a post page, the same concept applies.
Based on what I’ve seen, Google doesn’t really discriminate because of the location (the URL) of a page, in fact in many cases I have seen my posts outrank home pages when both pages are going after the same keyword. This has to do with the fact that the posts have better links or a higher quantity of links. This generally happens because the post does a better job of solving the searchers problem which means the post gets linked to more often and by better sites.
A huge advantage to going after keywords this way is that you can add to the traffic and income of any site by creating a keyword targeted post. As long as you haven’t used every single keyword in your niche you still have upside.
Tags: keywords, onsite SEO, target keywords
I have been trying to do a better job of deep linking to my site, especially using articles. This is a great reminder for me that I’m on the right track and to keep up with it. Thanks.
Great stuff as usual, Court (or Mark?).
Buddy
Well now you’ve done it, I find myself counting words as I’m reading different websites now. I guess the key is not making it to obvious so your readers don’t think your just trying for a keyword. I’ve found with my site I can get carried away with all the keywords on my mind I want to rank for and I have to say, settle down lets stay focused here and write good content for the people.
Maybe Court IS Mark?
Great conspiracy theory, Bill. Suddenly I’m thinking about inventing a third author for this blog…maybe more of a bad cop to compliment Court’s good cop persona…yes, this could work…
The proof that Court wrote this is how clearly and concisely he made his point. We all know I like to wander around the topic for a while before I actually say anything.
This is valuable information that every blog publisher should know how to do for one of their SEO tactics
Thanks for the post, but I want MORE ok!
To Bill above-Or maybe Mark IS Court.
This has definitely been something that I have been working on lately. I am just surprised that it has taken me so long to realize the importance of link building for each post. Your site grows so much more and you can get a lot more search traffic.
BTW-Not that it matters but Court and Mark are different people.
You’re right, the post is repeating some of the same basic things we’ve been hearing but it needs to be said again and again. I love the little how-to list (something to write on your whiteboard to keep you reminded when writing articles.) Stressing that content is king cannot be done enough, it is more important than anything. Thanks for the quick tips again, as always!
Great stuff. I’m noticing the same with my blog too. Most of my visitors got to my site through my post pages. They are more targeted.
Juzz (Maybe I am Court.)
I wish…
I have been working on this a lot lately and it brings up a question. Let’s say you have 5 keywords you would like to rank for. Should you just concentrate on one keyword in each post and then do several posts for each key word or should you have a main keyword and 4 minor ones in each post and then rotate the main keywords in the different post. will having a keyword in one post give any help to the other post that has that keyword as the main keyword. Should each post be viewed as a single web entity or does the fact that they are tied together in the blog structure make a difference?
Any insight would be appreciated.
Thank you
Great article! This could actually be done with product pages and regular wordpress pages.
Ive noticed that you can get some nice google love if your keyword is your PAGE title too. Pages seem to get higher in the index for me then posts do. I am actually going to test this theory out in the next week big time.One primary post then pages for other offers instead of more posts.
Hi, should the main keyword title of the blog come before the post title or in reverse. You have post and than main keyword in that order.
Star Celebs: To answer your question, it is generally better to format the title in the way its done here, with theh post title before the blog title. This is because you would generally prefer your individual posts to rank for the keywords related specifically to that post than to rank for your main keyword. You would probably want your home page to rank for your blog’s main title keywords.
I just stumbled upon your site and I have to tell you I’m here to stay and read! Great article! You explain things really easy for even a novice to understand!
Good post! This gives many blogger a basic idea of how to make their SEO-friendly blog post
This is the most helpful post I have been able locate! I would be very interested in knowing more about should there only be one keyword per post.
Hi Courts
You really have the nack of making things so simple to follow i read the free ebook on your main site and it put everything into percpective for me.
Now i need to ask a serious question before i continue to optimize my site for search engine traffic…a few months ago i purchased the domain name, and rank well for the term money online for beginners which isn’t bringing any search engine traffic at the moment.
Before i brainstorm my keywords and try to rank for different terms i feel i may have picked a domain name that is way to competitive it’s gonna be a long road this one.
Is it worth my time and effort to pursue this niche? although i feel i can go for a lot of keyword terms with my domain name.
Your answer would be apreciated….. thanks
Thanks for the article, now to test it : )
Very Valuable info. Thanks for the article, this gave me some ideas to go work on. Thanks!
Thanks for sharing this article! Great points. You only need to use the keyword in the content a few times. Dont Overuse!
Good Stuff! I’ll need to change some page names now on mysite
Thank`s.
I have a lot to learn from your article.
Annette.
I’m pretty new at all of this, but I have found that my verbos and long winded nature makes it easy to use keywords more than twice in a post. I’m also amazed at how little I know and am able to implement is beginning to pay off.
I am very encouraged by my results in just two weeks. No, it’s not a lot of money yet, but the little, and I mean, VERY little that I’ve done in just two weeks is already starting to pay off. In other words, my efforts have been specific the results are there.
I’m enjoying your blog.
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Great tips, before when I write a post I do not consider key word research, but then I realized how important it is when you want to get found thru search engine.
Thanks fo the tips.
what the heck is with people and drug prescription nonsense comments? That’s so rediculous. Anyhow… this post is spot on. This and anchored text links go a LONG WAY in SEO.
Court your write up is great
You are noting but SEO Genius
Thanks so much for the info! Makes Total Scents!
“Makes total scents” LOL
(I am a sucker for a bad pun)
Really loving this site. Decent SEO information and FREE!
Although it is kinda making me realise how badly I have written pages in the past. *cough*
Will be using the information from this site on my hub pages, so I will soon know how much of what you said has actually sunk in.
Best wishes
Dave
Keyword research and putting those words in your article is a huge part of this puzzle. However I think alot of this also includes who writes the articles first.
I have written alot of articles on a subject I think I am a subject matter expert in. Online Surveys (heck I have been doing them for well over 2 years) But when it comes to ranking my content articles etc. I only have 1 of them that has a rank of #2 and unfortunatly it is not for what I want to be ranked for. I have been trying harder and harder each and every day to over power that area but to no avail.
Bottom line my site is ranked for survey scams when I want it to rank for legit online surveys or something in that field.
I am not realy complaining because I still am recieving traffic but in my opinion I want the people who want to do the surveys not the ones who are searching for scams.
The information is really useful and right to the point.
I always managed to produce good looking websites and what I thought would be indexed by Google and Yahoo but never really understood the importance of Keywords.
Now I know what direction to go in and that at the moment is writing articles each and every day in the hope my visitors will come.
Very insightful article. Right in line with a lot of other stuff I’ve read. I’ll have to try out post pages more. Thanks for sharing.