A few days ago I was talking to a good friend about work. He’s a real estate agent and is GREAT at it. He’s made a lot of money and even with the current real estate climate he’s still making money. He’s pretty interested in getting some other things
going so he was asking me quite a bit about what I do.
During the conversation, my friend asked me a question that I found interesting:
How do you make any money at that when the internet is so saturated?
It was an innocent enough question and probably one that a lot of people think about. He knows that there are a million websites out there and there are a lot of people who are trying to make money with them.
The funny thing is that my friend could have easily answered his own question. Where I live it seems like there are about 8,000,000 real estate agents in a valley that only has 500,000 people. It seems like about half of my friends had their real estate license during the last real estate boom here in Utah. The fact that my friend is still able to do well even though that market tanked and everyone else blew up says something doesn’t it?
You Either Have The Expertise Or You Don’t
My friend is able to do well with real estate because he has a legitimate edge – he’s better at it than most people. The down market didn’t make him blow up like everyone else because he has skills and talents that other people don’t have.
The answer to my friend’s question is: You develop legitimate expertise and you work hard.
Internet Marketing Actually Is Pretty Saturated
The internet is saturated in the sense that it isn’t like taking candy from a baby anymore. Back in the day you could launch a site and get a ton of traffic by simply putting a lot of words on your pages. That obviously didn’t continue working once there was more competition, not to mention the fact that search engines have gotten a lot better at getting rid of those types of results.
There’s no question that there are a batrillion-zillion websites out there and this causes a lot of people concern. My belief is that there is healthy competition – enough to make you work for it. However, there isn’t enough competition to make it so people who are willing to develop themselves and work can’t make money.
Almost everyone I know who does internet marketing is ridiculously lazy. The easiest way to gain an edge over most people who do IM is to put in more work than other people. However, this isn’t the only way to gain an edge.
It’s also pretty easy to gain a ‘tactical’ edge on the competition. Most people don’t know how to pick the right keywords and don’t know how to promote their sites well. On top of that only a tiny percentage of people who do IM know how to apply any leverage to their business. If you understand these concepts AND are willing to work really hard you won’t even notice the ‘competition’.
People Who Do Well In Life Generally Earn It
I have a great friend who does really well selling insurance. He understands that you can never learn enough and you can never work hard enough. It isn’t uncommon for my friend to work until 11:00 at night and even though he is already immensely successful by the standards of most people, it isn’t uncommon for my friend to be at workshops and/or classes on the weekends to learn more about business and insurance.
There’s Plenty Of Room For Legit People In Internet Marketing
People who are willing to work on themselves and on their businesses will ALWAYS do well with online business. Internet marketing has a lot of unique characteristics that allow you to apply a tremendous amount of leverage that simply isn’t there with most other types of business.
If you are willing to spend time every single day to get better, there’s no doubt that you will find the success that you’re looking for. Here are some of the things that I would recommend working on:
- Keyword research
- Writing ability
- Work ethic
- Link building skills
- Technical ability (design, HTML, CSS)
An outside factor like ‘market saturation’ is never going to determine whether you succeed or not. I have a theory that each market eventually saturates itself to about the same point – the point where only the people who are willing to develop themselves are able to make a lot of money. Almost all of my best friends have their own businesses and they are all businesses of completely different types. It isn’t shocking at all that the ones who are persistent, hard working, and driven are the ones who find the most success.
I would argue that in its current state, the internet provides more leverage than any other type of business. I would also argue that online business is actually a lot easier than businesses of other types. There’s no question that I have a lot more upside than many of my friends because of the opportunities that my business has to scale to places that other businesses can’t.
I love reading. It helps me to expand my thinking and it helps me to learn a lot about myself. I have a lot of weaknesses and I try to become aware of them so that I can work on them. Books are extremely useful for that. Here are a few of the books that I would consider reading if you’re trying to develop your online skills:
- How To Get Rich (Felix Dennis) – This book was written by a world-class magazine publisher. It’s actually a really funny book that tells about the principles required to make a lot of money. There are a lot of parallels between publishing magazines and web properties.
- Good To Great (Jim Collins) – A must-read for anyone who is trying to establish an online business. Working with the internet can be excruciatingly slow at times and this book can help you to understand momentum as well as what it takes to develop and scale.
- Tuesdays With Morrie (Mitch Albom) – The most amazing true story of courage and friendship I have
- The Richest Man In Babylon (George S. Clason) – How to change the destructive bad habits that ruin your ability to become financially successful. I can promise that this book will make you more aware of bad financial habits. Don’t read if you don’t want to change.