It seems like the most common question I'm getting so far with the new challenge is, “How do I pick the URLs to use for the challenge?” This is a good question because the people that have the best results are going to be the ones that pick the best URLs.
The most important aspect of choosing a good URL to use is making sure that it's a URL that targets a keyword phrase that's searched for in Google. The title of this post (How To Pick Your URLs For The Challenge) would ironically be worthless for this challenge. Think about it – no one will search for 'how to pick your urls for the challenge' in a million years so there's no point in getting ranked for the phrase in Google.
Using a URL that targeted the keyword 'bowling ball bags' would be a lot smarter. Why? Because people actually search for 'bowling ball bags' in Google – 5400 times per month. This certainly isn't the best keyword in the history of the universe but it's much better than the alternative in this example.
What To Do To Get Started
The first step in getting started is to pick one URL from your portfolio that targets a keyword. This might be your home page or this might be a post page. Some of your have e-commerce sites so for you this might be a page that sells products. Any of these will do as long as they target a keyword.
Some of you may be new to making money online and for you, you may not have many URLs to work with. For you, you may need to do some keyword research, article writing, and publishing to even get started. This challenge will be extremely effective for you since it illustrates some of the important aspects of creating online profits.
Since many people who read TKA are bloggers, I want to address blogging specifically. This experiment/challenge can be extremely effective for bloggers but could also be a colossal waste of time. Bloggers traditionally have many, many URLs that don't
target specific keyword phrases. The post you're currently reading is one such example. As a blogger you need to be especially careful to build your links to URLs that were created to target specific keywords. If you're unfamiliar with this process I
would highly recommend reading this post: How To Target A Keyword With A Post Page. The first step for you may be creating a keyword targeted post that you can then get some links for.
Keyword Research For The Challenge
Since many of you are quite new, I want to give some advice that pertains to keyword research. The TKA members know exactly how to pick the proper keywords – let me help you out a little in that arena.
The Google Adwords Keyword Tool is your best friend when it comes to keyword research. You want to find keywords with decent search volume when the tool is set to exact match. <------- This is highly important. I would recommend finding keywords that have search volumes over about 3,000 and CPCs over $1. Once you have decent keywords you can target them with post pages.
You can also search for your keywords in Google, check the PageRank of the pages that rank up top if you want to get an idea of how strong your competition is.
Those who achieve the best results with this experiment will be those who choose the best keywords.
For Those Who Have Plenty Of Keyword Targeting URLs
Those of you who already have lots of keyword-rich content are ahead of the curve. I would make a list of all of the URLs you have that currently get little traffic. I would then choose keywords based on search volume and CPCs. Higher numbers in those two areas will provide you with more potential to make profits.
Another aspect that you can consider in this process is finding keywords that you already rank somewhere for. If you have a keyword that you rank on page 2 or page 3 for, this experiment will help you considerably.
The key here is to choose one URL each day, improve it, and then move on the next day to a new URL.