Posts Tagged ‘blogging’

How To Pick Your URLs For The Challenge

It seems like the most common question I'm getting so far with the new challenge is, “How do I pick the URLs to use for the challenge?” This is a good question because the people that have the best results are going to be the ones that pick the best URLs.

The most important aspect of choosing a good URL to use is making sure that it's a URL that targets a keyword phrase that's searched for in Google. The title of this post (How To Pick Your URLs For The Challenge) would ironically be worthless for this challenge. Think about it – no one will search for 'how to pick your urls for the challenge' in a million years so there's no point in getting ranked for the phrase in Google.

Using a URL that targeted the keyword 'bowling ball bags' would be a lot smarter. Why? Because people actually search for 'bowling ball bags' in Google – 5400 times per month. This certainly isn't the best keyword in the history of the universe but it's much better than the alternative in this example.

What To Do To Get Started

The first step in getting started is to pick one URL from your portfolio that targets a keyword. This might be your home page or this might be a post page. Some of your have e-commerce sites so for you this might be a page that sells products. Any of these will do as long as they target a keyword.

Some of you may be new to making money online and for you, you may not have many URLs to work with. For you, you may need to do some keyword research, article writing, and publishing to even get started. This challenge will be extremely effective for you since it illustrates some of the important aspects of creating online profits.

Bloggers

Since many people who read TKA are bloggers, I want to address blogging specifically. This experiment/challenge can be extremely effective for bloggers but could also be a colossal waste of time. Bloggers traditionally have many, many URLs that don't would highly recommend reading this post: How To Target A Keyword With A Post Page. The first step for you may be creating a keyword targeted post that you can then get some links for.

Keyword Research For The Challenge

Since many of you are quite new, I want to give some advice that pertains to keyword research. The TKA members know exactly how to pick the proper keywords – let me help you out a little in that arena.

The Google Adwords Keyword Tool is

your best friend when it comes to keyword research. You want to find keywords with decent search volume when the tool is set to exact match. <------- This is highly important. I would recommend finding keywords that have search volumes over about 3,000 and CPCs over $1. Once you have decent keywords you can target them with post pages.

You can also search for your keywords in Google, check the PageRank of the pages that rank up top if you want to get an idea of how strong your competition is.

Those who achieve the best results with this experiment will be those who choose the best keywords.

For Those Who Have Plenty Of Keyword Targeting URLs

Those of you who already have lots of keyword-rich content are ahead of the curve. I would make a list of all of the URLs you have that currently get little traffic. I would then choose keywords based on search volume and CPCs. Higher numbers in those two areas will provide you with more potential to make profits.

Another aspect that you can consider in this process is finding keywords that you already rank somewhere for. If you have a keyword that you rank on page 2 or page 3 for, this experiment will help you considerably.

The key here is to choose one URL each day, improve it, and then move on the next day to a new URL.

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Blogs vs. Supersites

Technical Difficulty

The difficulty of setting up and running these types of sites is almost identical. I would recommend using WordPress as your platform either way and as far as structure goes, there is little difference between these approaches.

Pre-profit Workload

Either approach will require significant work before profits come. I would argue that most bloggers will have to work a lot more to become profitable since most bloggers don't have an effective plan of attack. However, that doesn't mean that blogging has to require more work before profitability. People who understand fully how to use both approaches could make either plan work, with about the same amount of pre-profit work.

The glaring differences here are what tasks will have to be done to create profit AND the level of expertise required to create profit.

A blogger will be spending most of their pre-profit time nurturing readers and trying to find new ones. This

will require regular posting and interaction. On the other hand, a supersite owner will spend most of their time building traffic: doing keyword research, writing relevant articles, and getting links. A blogger could definitely use the tasks of the supersite owner to improve their blog, but that would increase the amount of pre-profit workload beyond that of a supersite owner.

Some of the more effective bloggers I know started their blogs with a supersite approach. This means that they started off with the intent of building organic traffic first and THEN posted regularly and interacted to develop relationships with their existing traffic base. Other people I know started off with this intention but found themselves happy with the passive nature of the supersite and never made the change to a full-blown blog.

Passive Nature

There's no real argument here between the passive nature of these types of sites. Blogs really aren't passive at all. You simply can't go months at a time without posting on a blog and maintain the income levels you achieved when you nurtured you

r audience. Supersites are very passive in nature. The income is based primarily on search traffic converting to sales, clicks, or leads.

Upside

Blogs have a tremendous upside because of their list-building capabilities. If you're able to establish a large readership, it becomes possible to produce remarkable amounts of income. This is especially true for those who understand how to develop/earn trust. A supersite can't really provide the same combination of list-building and trust and for that reason, a blog will have more upside for people with the necessary talents.

Something that a lot of people don't really consider before starting a blog is that you have to establish a lot of expertise to make a blog work. The blogosphere is really competitive and there are a lot of people out there who have a lot of talent. You will have to stand out as a blogger to reach your profit potential. Some of you will be able to produce more income with supersites for this reason. If you question your ability to influence, I would recommend starting with a supersite approach and moving on to a blog after you understand more fully what you're getting yourself into.

Emotional Difficulty

Both of these approaches have emotional aspects that have to

be overcome, but there's no question about which one is more difficult. When you blog, you interact constantly with your readership and some of that readership will be negative. No matter how much expertise you develop, you will have people who disagree with what you have to say. The more successful you become, the more you will be attacked. If you achieve any kind of success, you will be criticized.

With both of these approaches, there is another kind of emotional difficulty – the fact that you will have to work for free for a while. This causes us a lot of problems. We're taught to trade time for money and we aren't taught what it takes to start businesses. People generally start to panic when they are starting any type of business. Why? Because they are wired/nurtured/taught to trade time for money. This is something that you will have to learn to overcome no matter which approach you choose.

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Blogging Is NOT Passive Income

In the last few weeks, I've been giving a lot of thought to the different types of sites I've used in the last few years to produce income. I would classify them into three different categories:

  • Niche sites
  • Supersites
  • Blogs

Each of the three is entirely different but each can be used to make money online.

If you listen to the blogging 'gurus', they will tell you that blogging is an awesome way to create passive income. That belief is BULL. The whole point of a blog is the expectation that the blogger will be publishing additional content. You need your readers to believe that you'll post updates – that's what makes them come back for more. The entire nature of a blog goes against 'passive principles'.

Blogging is one of the most high maintenance methods for making money online. It requires a lot more work than email marketing, niche sites, list management, and creating informational supersites. In many cases, blogging will require more work than

even a traditional e-commerce site that sells products.

That said, it's obvious that blogs can produce a LOT of income. However, before you create more work for yourself than you want to take on, you have to ask yourself if you're willing to put in the time that it takes to maintain your blog's income. Most of the successful bloggers I know spend all day every day taking care of their blogs and many of them don't make as much as you would hope.

I personally think that many bloggers would be happier going with a niche site approach or by setting up informational supersites. These methods are a lot more passive, once they are set up and functioning properly.

Blogging Is Better For Certain Personalities

People who are really social seem to do the best with blogs. They crave interaction with other people so posting and taking care of the readership doesn't seem like a huge task to them. Other people who are less social will struggle a lot more with this aspect.

When you make a decision on what type of online business you want to have, I would ask yourself how much interaction you crave. You can make a lot of money either way so I wouldn't use money as the determining factor. If you WANT to spend your time interactiong with people all day, a blog is a great choice. If you don't, it's a terrible one.

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