Posting my HubPages earnings seemed to spark up quite a lot of discussion in comments and in the forum. People took a look at their earnings from HubPages and compared those earnings to the amount of effort that they have put in to their hubs. I find those discussions to be very interesting, uplifting, and disconcerting – all at the same time.
What troubles me the most is that it’s blatantly obvious that some individuals aren’t seeing things clearly. They don’t want to accept the realities of being in business for themselves. There are a lot of core principles that are missing and I want to help as much as I can to fill in the gaps. To get this started, I want to explain a simple example:
Driving Around The Block
Driving around the block is super easy right? Assuming that you live on a square block, there really aren’t many steps that you need to follow to make it around the block:
- Turn right out of your drive way.
- Drive to the end of the block.
- Turn right.
- Drive one block.
- Turn right.
- Drive one block.
- Turn right.
- Drive one block.
- Turn right.
- Drive until you get back to your house.
- Pull back into your drive way.
Seems to be very black and white, doesn’t it? Assuming that your goal is to make it all the way around the block, at what point in the process can you stop driving? Can you stop at the 3rd step? Can you stop at the 7th step? These questions are almost insulting, aren’t they? Everyone knows that you have to complete all of the steps before you’re going to make it back to your house.
HubPages As A Business
People don’t want to see their work with HubPages as a business. Frankly, it’s easier to see it as a hobby. If it’s a hobby, you don’t feel like a failure if it doesn’t work out. Once it mentally becomes a business, that all changes. Most people will feel like a loser if their business doesn’t become successful.
Anyone can increase their earnings on HubPages. However, most people won’t. This doesn’t mean that they can’t, it simply means that they won’t. They either won’t learn the necessary steps or they won’t follow through – they won’t complete the necessary tasks.
When we did the original HubPages experiment, quite a few people created hubs. Some people created a LOT of hubs. Some did really well with their hubs while many didn’t do well at all. The differences are easy to identify for people who understand what it takes to have success with the internet. People who don’t have this understanding seem to be totally mystified.
Steps For Creating Successful Hubs
- Identify keyword phrases that have both solid potential for making money (decent search volume and advertiser cost-per-click) and reasonable competition (keyword phrases that have low PR sites currently ranking in Google).
- Create a well written hub that covers the topic well, using the keyword phrase in the title of the hub.
- Create or edit existing hubs to create links for your new hub. Getting links from other hubs that you own will help you to strengthen the hub you’re working on.
- Promote your hub so that you can get links from other sites.
If you see this as a business, you will realize that you need to complete each of these steps to produce earnings from your hub. If you see it as a hobby you do some of these steps, however, you may be missing the knowledge required to complete all of them. Or, you might not WANT to do all of them.
If you know right now that you aren’t going to complete all of the above steps, don’t do anything. Any effort that you put in without completing the steps will be a complete waste of time.
When you have a business, you don’t make anything until you complete everything that has to be done. This unfortunately is completely contrary to the way we are trained to think. We are trained from the time we’re young to trade time for money. When you have a business, you work for free and you continue to work for free until everything is done. For some businesses this will require working for free for many years. Fortunately with hubs, it won’t take nearly that long.
I can’t tell you how many times I’ve read about people who have created a ton of hubs without completing all of the steps. What should they expect them to earn? Absolutely nothing. Thinking that they will earn something without completing the tasks is like thinking that you can drive around the block while doing only steps 1-5 of the above steps. It’s simply ludicrous. What happens when you don’t complete the steps is you don’t make it to where you want to go.
The funny thing about my work with HubPages is that it’s the exact same thing that I do on my own sites. I have to find solid keywords, create well written content, give that content links with my site, and promote that content so that I can gather links. If I don’t complete that work I won’t make a freaking thing.
I have spent a lot of time in my life mentoring others and can tell you that when people fail, it’s because they don’t complete what has to be done. At the end of the second block, they start to question whether they can really drive around the block. Even if they keep going, they won’t make it past the second turn.
The people who will simply execute what has to be done always seem to find success no matter what they try. If you aren’t getting better with your hub earnings or any other type of online earnings, go back to the basics. Figure out which step you aren’t executing properly and get better. Complete what has to be done and you’ll find that your earnings will increase significantly.







