One of my main goals with Place Your Keyword Here was to give you a place you could go to take a look at how a niche website should be set up. I created that site to not only show you to structure your site and content, but it’s also an example of what kind of content you need to have as well.

If your keyword really was ‘place your keyword here’, you would need to make sure that you gave people some good instruction on how to ‘place your keyword here’. I created 5 mini lessons for that site that I believe cover the topic well.

What To Do When You Don’t Know The Topic

Creating content about placing your keyword in the right places was very easy for me. I have the expertise and I have tons of experience. I’ve gone through that process literally hundreds of times. While it’s slightly harder to create content about topics you don’t know well, it can still be done with relative ease.

Remember back in school when you had to write research papers? In order to create content about unfamiliar topics, you have to get yourself back in that mindset. When you were in school, what did you do? I’m guessing back then you probably went to the library to look for articles, checked encyclopedias, and maybe talked to people that knew more than you did. Some of the younger of you probably used the internet to do a ton of research.

Doing a simple Google search for your keyword will show you the pages that Google believes to have the best information on your topic and that’s often the best place to start. You can also check Wikipedia – they have an obviously huge depot of information about many topics. After you’ve taken a look at those, you can look at EzineArticles.com – they should have some articles that were written by other people like you.

When you go through all of the information during the research phase, you need to take notes of the important points that need to be covered in your content. I usually jot down all of the main points, and then use those points to type up what I need.

You can’t take content from other people, but that doesn’t mean that you can’t use ideas that other people have. You need to use your own words and put in your own thoughts. This might make some of you nervous but after time it becomes really easy. Once you’ve done it 10+ times it will honestly feel a lot easier than it does now.

We’re trying to create solid information, but we aren’t exactly trying to win a bunch of awards. Do your best.

The Minimum Amount Of Content

In order to get your site to rank well, it will probably need to have at least 5 unique articles (posts – whatever you want to call them). While you can rank with less words than this, I would recommend writing articles that are at least 300 words. For your home page, I usually like to see an article that has 600+. Since your home page is the one that needs to rank for your main keyword, we want it to have a solid amount of content. I’ve said this before, but you want to make sure that you use your keyword in the title of the post that appears on the home page. You then want to use your keyword two or three times in the post itself, and then you want to use it as a tag for the post. This will add keyword relevancy to your site and will help it to rank better than it would otherwise.

I like to use quite a few tags when I publish posts because it really helps to increase the size of your little site. A 5-post site is quite small and adding 10 tags will give you 10 pages in Google’s index – WordPress will create a unique page for each tag that you use. 20 tags will give you 20 extra pages, and so on.

Let’s recap what you’re going to need on each site:

• 1 home page article with 600 words of content
• 4 additional articles with 300 words of content
• 10-30 tag pages

How To Structure The Content

Inevitably I’m going to have people ask in the comments how to set up the content.

Guys if you can’t see how to do the structure, go the Place Your Keyword Here. All you have to do is copy the setup there, using your keyword.