Posts Tagged ‘passive income’

Blogging Is NOT Passive Income

In the last few weeks, I’ve been giving a lot of thought to the different types of sites I’ve used in the last few years to produce income. I would classify them into three different categories:

  • Niche sites
  • Supersites
  • Blogs

Each of the three is entirely different but each can be used to make money online.

If you listen to the blogging ‘gurus’, they will tell you that blogging is an awesome way to create passive income. That belief is BULL. The whole point of a blog is the expectation that the blogger will be publishing additional content. You need your readers to believe that you’ll post updates – that’s what makes them come back for more. The entire nature of a blog goes against ‘passive principles’.

Blogging is one of the most high maintenance methods for making money online. It requires a lot more work than email marketing, niche sites, list management, and creating informational supersites. In many cases, blogging will require more work than even a traditional e-commerce site that sells products.

That said, it’s obvious that blogs can produce a LOT of income. However, before you create more work for yourself than you want to take on, you have to ask yourself if you’re willing to put in the time that it takes to maintain your blog’s income. Most of the successful bloggers I know spend all day every day taking care of their blogs and many of them don’t make as much as you would hope.

I personally think that many bloggers would be happier going with a niche site approach or by setting up informational supersites. These methods are a lot more passive, once they are set up and functioning properly.

Blogging Is Better For Certain Personalities

People who are really social seem to do the best with blogs. They crave interaction with other people so posting and taking care of the readership doesn’t seem like a huge task to them. Other people who are less social will struggle a lot more with this aspect.

When you make a decision on what type of online business you want to have, I would ask yourself how much interaction you crave. You can make a lot of money either way so I wouldn’t use money as the determining factor. If you WANT to spend your time interactiong with people all day, a blog is a great choice. If you don’t, it’s a terrible one.