Posts Tagged ‘traffic’

Massive Traffic 201

February 4th, 2010  |  by Court  |  Published in TKA News  |  2 Comments

Last week in the Massive Traffic 101 webinar, we covered the basics of getting large amounts of search engine traffic – the fundamentals. Those of you who missed it can download it here: http://bit.ly/c1ONj4 (it’s going to work better if you download it). Or, you can watch it in a browser here: http://thekeywordacademy.com/videos/massive-traffic-101.wmv.

Massive Traffic 201 Synopsis
Topic: The Fundamentals of Gaining a Traffic Edge on Your Competition

There are many methods that can be used to gain an edge on your competition but there are four major areas where most sites are relatively weak. Mastering these areas can give you an enormous advantage.

Section 1: Advanced Site Structure and Authority Link Nets

To create large amounts of traffic, you will constantly be integrating new keywords into your site. Most sites do a poor job of passing existing authority to their new pages. This lesson will help you to learn how authority flows through your site and how you can redirect that flow to improve new pages significantly.

Section 2: Advanced Timing and Link Momentum

Understanding the proper way to time your efforts can prevent your site from becoming stale, can prevent you from becoming burned out, and can help you to ensure that you get actual value from your marketing efforts. The risks in not understanding proper timing can be extreme. You can lose the benefits of links by having them filtered or you can trigger a sandboxing. This lesson will help you to understand the concepts of proper timing in your marketing efforts.

Additionally, understanding the general timing of progress can prevent negative emotion that can cripple your efforts. Many people give up on a project for lack of results when the only issue holding back their success is time.

Section 3: Multi Keyword Targeting

Many people waste the strength and power of their stronger URLs. They have pages that rank well but do little to take advantage of their existing strength. Learning to add relevant keywords properly can add significantly to your successes. This lesson will teach you the principles behind finding relevant keywords, integrating them into your existing URLs, and targeting them properly.

Section 4: Principles of High Volume

Volume matters. Higher amounts of production will inevitably lead to higher amounts of success. Many people struggle because they don’t know how to produce more or they don’t know how to find help for their projects. Others fail because they use their help inefficiently. This lesson will teach you how to increase your production and will help you to avoid the pitfalls that make growth overly expensive, time consuming, and difficult.

How To Join Us For Massive Traffic 201

The webinar will be held tonight, February 4, 2010, at 6:00 US Mountain time.

Massive Traffic 201 is for those who have TKA Pro memberships. If you’re not a member, you can buy access for $1. Your dollar will cover your first 30 days in the program. If after 30 days you decide that our lessons, tools, webinars, and support are worth the price of admission, you can keep your membership for $33 per month. Click here to get your TKA Pro membership: http://bit.ly/qUi5t.

After you have signed up for your TKA Pro membership, you will be able to register for the webinar here: http://bit.ly/ab5Ujh. If you’re unable to attend, the webinar will be available for download tomorrow. The download URL will be emailed to all TKA Pro members.

2 Surefire Ways To Make Sure Your Traffic Is Completely Worthless

March 10th, 2009  |  by Court  |  Published in Monetization  |  14 Comments

Making sure your traffic is worthless is pretty easy. Here are my preferred methods:

  • Don’t have a plan for the traffic.
  • Don’t test your monetization method.

Assuming that you’re going to make more money because you have more traffic simply isn’t a good idea. You have to make decisions that will turn visitors into dollar bills or you might as well not have the traffic.

A Real Life Example

This weekend I noticed that one of my posts started getting some search traffic. It’s not blowing up but it’s getting about 50 visitors per day, according to Google Analytics.

In this case, I had decided beforehand that the traffic that hit this particular post would be solid traffic to push into a download of a free e-book that’s offered on the site. The e-book offers a free solution and then sells them on a more efficient solution that will save them a lot of time. Once the traffic started to come I decided that I better figure out if I was getting any downloads so I set up a goal in Google Analytics.

This is where the story gets interesting because 12 hours after I set up the goal in GA I hadn’t pushed a single download of the e-book. That didn’t make any sense to me so I decided to have a look at the post and found out that the download form wasn’t working. Thank goodness I test because if I didn’t, that traffic would have been completely worthless and to be 100% honest that isn’t something I used to really test.

I got new code for the form in Aweber and fixed that issue. I then let it run for almost a full day and figured out that I still wasn’t getting downloads – out of the 50ish people that hit that post, only one downloaded the e-book, and I’m pretty sure it was yours truly.

At that point I had to take a look at what was actually written in the post. I realized that the post explained the topic well but didn’t do a good job of letting people know that the e-book was the real solution to their problem. I altered the post and explained that better and let it run for another day.

In the next 24 hour period the e-book was downloaded 4 times from that page. Since I track this stuff I can tell you that 4 downloads of that particular e-book will turn into around $42.88. That means that this particular post is now worth somewhere in the neighborhood of $1286.40 per month which is funny because three days ago it was worth exactly $0, even though it had the same traffic it has now.