Chapter 2 Quiz « The Keyword Academy Coaching

Chapter 2 Quiz

How We Identify High Potential, Low Competition Keywords

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Take this "open book, open note" quiz to make sure you understand how we evaluate the earning power and competitiveness of keywords. And don't worry...you can't fail! We're just trying to get these concepts deep into your brain. Start Congratulations - you have completed How We Identify High Potential, Low Competition Keywords. You scored %%SCORE%% out of %%TOTAL%%. Your performance has been rated as %%RATING%% If you still feel fuzzy on any of these concepts, re-read the chapter, re-watch the video, and re-take the quiz! If you aced the quiz and feel comfortable with the concepts - head back to the First 100 Hours Checklist and keep on trucking!
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Question 1

Which of the following does NOT factor into how we estimate the earning power of a keyword?

	The number of times the keyword is searched in Google each month.
	The percentage of all searchers we can expect to land on our website when we achieve a number one ranking for the keyword.
	The percentage of those visitors we can expect to click an ad when they land on our website.
	The number of competing pages in Google for that keyword.
	The amount we expect Google to pay us for each click on an ad.

Question 1 Explanation:The number of competing pages in Google isn't a measurement we use in any part of our keyword selection method.

Question 2

What does "Local Monthly Searches" represent?

	The number of times a keyword is searched in your city each month.
	The number of times a keyword is searched in the United States each month. Hint: Remember - we set "Locations and Languages" to the United States and English.
	The number of search operations carried out each month by your local law enforcement agency.

Question 2 Explanation:Because we have the Google Adwords Keyword Tool set to "US, English" - Local Monthly Searches represents the number of times the keyword is searched in the USA each month.

Question 3

What is the "Estimated Avg CPC" of a keyword?

	The CPC number given by the Google Adwords Keyword Tool is the amount we'll be paid when an ad on our site gets clicked. Hint: Careful...am I trying to trick you?
	CPC stands for "cost per click" and represents the approximate amount an advertiser will have to pay when a searcher clicks on THEIR ad after searching a specific keyword.

Question 3 Explanation:Advertisers bid on keywords, and when their ads get clicked they get charged an amount based on their bid. The Estimated Avg CPC represents Google's guess at how much they'll have to bid to get traffic from that keyword. We use CPC to estimate how much clicks will pay us (because we're the one displaying the advertisement).

Question 4

Which of the following is The Keyword Academy's keyword "potential" formula?

	Searches x .4 x CPC x .25 x .05 = Potential
	Searches x CPC x .005 = Potential
	Searches x CPC x .1 = Potential
	Global Searches + Local Searches x .4 x CPC x .25 x .05 = Potential

Question 4 Explanation:

.4 represents the percentage of visitors we expect when ranking number 1 for the keyword
.25 represents the percentage of the click we expect to be paid by Google
.05 represents the percentage of visitors to our site we expect to click an ad

Question 5

Calculate the potential of the following (imaginary) keyword: "purple speckled widgets"

Searches: 2,400
CPC: $9.36

	$76.54
	$112.32
	$497.32
	$32.99

Question 5 Explanation:

Plug the search and CPC numbers into the formula:

2,400 x .4 x $9.36 x .25 x .05 = $112.32

Niche Refinery will calculate this for you, but it's important to know what's going on behind the scenes!

Question 6

According to The Keyword Academy, what is the definition of a "rankable" keyword?

	A keyword that looks pretty easy based on the number of searches it gets every month.
	A keyword that very few internet marketers are targeting.
	When none of the top four pages ranking for a keyword have a Pagerank score higher than 3, the keyword is rankable (and we call it “green”).
	Rankable isn't even a word. Why are you making me take this ridiculous quiz?

Question 6 Explanation:

Pagerank is a measure of the importance of a web page, according to Google. The higher the Pagerank, the more important (and more difficult to outrank) the page.

And we're making you take this quiz because it's helping you internalize the concepts. Retention improves by 96%* when learning is accompanied by quizzes.

*Made that statistic up.

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Chapter 2 Quiz

How We Identify High Potential, Low Competition Keywords

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